3 Sources, their Genres, and How I Will Use Them

1.  https://eds-b-ebscohost-com.proxy.lib.uiowa.edu/ehost/detail/detail?vid=6&sid=d7905494-61ca-4bae-974f-de99c43db84c%40pdc-v-sessmgr05&bdata=#AN=103187363&db=afh


This first source is an academic journal writing that focuses on solving problems in business marketing through action steps. Also, this piece includes over a dozen empirical studies on effective marketing in the workplace. The findings were that action steps are key in managing a corporate research partnership. I will use this source to show how in academic writing, presenting evidence and data supporting it is key. Also, this academic writing contains a "lessons learned" section, which I found to be informative, but more understandable than the rest of the piece.

2. https://eds-b-ebscohost-com.proxy.lib.uiowa.edu/ehost/detail/detail?vid=12&sid=d7905494-61ca-4bae-974f-de99c43db84c%40pdc-v-sessmgr05&bdata=#AN=96193085&db=afh

This source is an academic source from the Journal of Business to Business Marketing. It outlines 4 different models that were all tested to see if they helped business to business services. I will use this source to analyze how academic writing uses structure to present four different models that all had the same goal.  (Headings and Subheadings)


3.https://eds-b-ebscohost-com.proxy.lib.uiowa.edu/ehost/detail/detail?vid=10&sid=d7905494-61ca-4bae-974f-de99c43db84c%40pdc-v-sessmgr05&bdata=#AN=102088965&db=afh

This source is an academic article, from the Marketing Educational Review. It is unique because it explores an activity called the Value Chain Game. I will use this source to analyze the language and resources used to explain a game, which is not normally attributed to an academic source. the game teaches collaboration. pricing, and negotiation skills.

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