Speech Outline

Speech Outline For “The Heist” (Adobe Experience Cloud)

Paxton Kocher

Adobe experience cloud is essentially an app that can help a multitude of financial burdens become much easier on the customer through analytic software.
Intro:
- Purpose - This commercial aimed to explain the new features of adobe experience cloud using ironic humor.

-Effectiveness

1.     DIALOGUE: The way the worker talks to the robbers helps to bring down the tension, as well as she is the one who puts into words the functions of the advertised product.

a.     She says that she knows who the robber is because the adobe app sends an alert when a customer has arrived. The fact that she knew who the guy was is funny, because he does not want to be recognized, but it also highlights a key feature of the product.

b.     The casual way the worker talks to a bank robber who intended to commit a crime is also funny. For example, calling him “sugar” like he is a little kid shows how she sees him as a non-threat, when in reality, she should be extremely scared

c.     The tone of the conversation starts out with the worker seeming scared, but as she lists the functions of the product and talks to the robbers, the tension lifts. This is a double entendre in a way, because it implies that if this product can relieve stress during a bank robbery, it can certainly make financial decisions less stressful for the average consumer.

2.     Music: the music moves with the atmosphere

a.     The intense music at the beginning draws the audience to the severity of the situation.

b.     The abrupt stop of the music when the clerk uses the product to identify the robber is comedic, because it takes away the menacing nature of the crime.

3.     Interaction between the Two Robbers

a.     The verbal interaction between the two robbers is funny, because in the middle of the robbery, they seem to address a personal issue, how Mr. Johnson is looking for a house and the two are roommates. The second robber’s obliviousness to this fact seems to hurt his feelings, and the fact that they are talking out such a personal issue during a robbery is funny to the audience of the commercial.

b.     This interaction also helps to outline yet another benefit of the product, bundling student loans, which the second man was having problems with. The introduction of the second robber helped to make him seem less threatening as well, which adds to the humor of this commercial.

c.     The talk between the two robbers shows that they are just roommates who have fallen on hard times, and in their desperation, they are robbing a bank. The clerk interjects how the product can be useful for their financial struggles, implying to the audience that if you are struggling with financial decisions, Adobe experience cloud can help make it easier.

Effectiveness

 Claim-This commercial is partially effective in fulfilling its purpose, because the ironic humor coupled with the real-life examples of how the product is used makes sense.

Reason: However, the bank robbery setting of the commercial is so intense that it may overshadow the true purpose of the commercial.

1.     For example, I had to look up what this product was. At first, I thought it was an ad for a bank.

2.     Even though it says “Adobe experience cloud” at the end, I feel as though the ad itself was not incredibly clear on what the product was.

3.     It did explain the functions of the product, but I feel like an audience of average consumers would have to do research of their own to see what the product actually was.

4.     The bank setting confused me a lot, and I think a better commercial would be focusing more on what the product actually is.

5.      The commercial was very entertaining and humorous with the dialogue effectively illustrating the uses of the product, the music setting the tone, and the interaction between the robbers adding comic relief, but in the end, the commercial was too focused on the bank robbery scene and could have been more focused on clearly showing what was being advertised.